The online business environment is cut-throat competitive. With new businesses entering every day, there is a constant fight to get in front of the target audience and win them with a unique selling proposition.
For any kind of business trying to set up its empire in the digital arena, there are two primary challenges – a) driving qualified leads and b) boosting conversions. Unfortunately, most business owners mistake this as a traffic or conversion bottleneck, whereas the truth is that low traffic or poor conversion rates are only symptoms of a bigger underlying problem.
Russell Brunson – a successful entrepreneur and celebrity author of best-selling books, emphasizes that the ‘problem’ lies in the sales funnel. Leveraging his years of experience helping hundreds of companies scale their businesses online, he has put together the book DotCom Secrets that reveals “28 Virtually UNKNOWN Secrets To Grow Any Company Online With Sales Funnels…”
In this detailed post, we will do a complete review of Dotcom Secrets and see if its worth the time and investment.
What is DotCom Secrets?
DotCom Secrets is a 393-page hardcover book that gives you access to time-tested sales funnel frameworks, scripts, and processes that can help you create your own funnel based on your business type, and transform it into a profitable one. It is also available as Kindle edition and audiobook.
The book is available free of cost using the link below. The only thing you pay is the Shipping and Handing fee of $9.95.
DotCom Secrets isn’t a how-to guide on digital marketing. It isn’t about driving more website traffic or increasing conversions. The book provides access to key marketing funnels, high-converting sales scripts, and proven processes that can generate new leads for your business and help improve your bottom line.
New York Times bestselling author, Russell Brunson, reveals, “Shortly after we launched ClickFunnels, I wrote the first edition of this book, DotCom Secrets, as a playbook to show other companies how to quickly grow their companies with the SAME funnels that we used to grow our companies!”
He further stated, “The sales funnel frameworks that you will find inside these pages have now helped literally tens of thousands of companies around the world to grow faster than ever before.
Russell Brunson, through this comprehensive playbook, shares an effective funnel strategy that can help your company grow faster online. The concepts and solutions are based on the results-driven from thousands of split tests that helped Russell and his team devise an optimal sales funnel, which works in almost every business situation.
So, if your business goal is to:
- Generate more leads, the book discusses funnels for that
- Sell more products or services, there are proven funnels for that too
Review of DotCom Secrets - Secrets You’ll Discover in this NY Times Bestselling Book
The DotCom Secrets book shares 28 secrets to help businesses create their own sales funnels, nurture the leads, and convert them into potential sales – thus, “geometrically” growing their companies online.
Here is a quick look into the secrets you will discover inside this book:
Section #1: Sales Funnel Secrets:
In the first section of the book, Russell Brunson discusses four questions that will attract your “dream customers” to your brand or business – focusing on ones that inspire you to serve them dedicatedly as well as eliminating those that do not excite you. He reveals the secret to create so much buzz and brand value right from the beginning that your potential “customers raise their hand and practically beg you to sell it to them,” irrespective of the price.
The book guides you to master the art of upselling, nurturing your customers and invoking them to switch from your low-cost products and solutions to high-end packages – educating them on how these can be life-changing for your customers. The author shares “5 identities” that will get your target audience “to seek you out” rather than you chasing them with your offer. Learn how to get your dream customers to not just like you, but also build brand loyalty that will make them come back again and again.
Through DotCom Secrets, you will know how businesses make the mistake of getting started to become a pioneer in the industry. In this journey, they tend to waste a significant time in facing setbacks and walking up the learning curves. Russell, through his book, explains why businesses should rather “start with what is working in the market right now.” He also discusses “Seven Phases” that businesses must include in their funnels to build a rewarding customer experience and get them moving through the sales process.
The book also reveals secrets to help reach the right target audience, whenever and wherever you want, and generate 80% of your potential sales even after your customers have left the funnel.
Section #2: Funnels In The Value Ladder:
In the second section of DotCom Secrets, you will learn how to direct your customers through the value ladder and generate only qualified leads by creating so much curiosity among your audience that they will themselves give you their email address and help achieve your goals. You will also understand simple ways to segment your audiences into different “buckets.” This will enable you to create customized brand messages that are specific to the needs of customers in these buckets.
Russell Brunson shares the tactics to leverage your competitor’s lists and multiply this with your leads to grow your list size in only a few days. Know the secret to outspend your competitors in winning a customer and how you can run paid advertisements even when you have a very limited budget. Followers of this book have generated quality results using the tactics and secrets mentioned in DotCom Secrets.
You will get access to the “Simple 3-Page Funnel” that will help take your target audiences through a step-by-step sales process, converting them from mere website visitors to “hyperactive buyers who purchase multiple products.” As a secret, Russell Brunson will tell you how to generate streams of “right new customers” who are willing to pay to derive quick results. At the same time, you will identify and eliminate customers who are not a true fit for your business.
Direct response mailers, though old-school, are an excellent way to drive a steady flow of target audience to your business. The author added a modern twist to this conventional method to bring in more customers to your website, while keeping them engaged for 15-30 minutes. This will enable businesses to create a strong brand value during this period, address all their objections, and boost sales for your product.
Throughout this book, Russell has been emphasizing building a strong brand value and authority that captivates your audience and entices them to make a purchase, over and over again. And towards this effort, he shares the idea of gathering all your potential and existing customers in one place and delivering them a powerful presentation that helps build tremendous value around your sales offer. This will further make your audience feel good about your company and motivate them to buy right away.
As Secret #16, the author provides a 6-page “Free Workshop” that “creates such enormous buzz and urgency around your offer that isn’t even available yet.” Leveraging his tactics and comprehensive guide, you tend to make your audiences crave for your offer that isn’t even available. He also explains a 3-page funnel that will enable businesses to pre-qualify only the most relevant customers for any high-ticket offer of $3,000 or more.
Apprehensive about presenting your customers with high-ticket offers, thinking they will not convert? DotCom Secrets reveals the funnel strategies and tactics that will make selling a high-price offer less difficult. So, in this section of the book, the author completely focuses on formulating specific funnels that will help your audiences climb up the value ladder, bring them closer to your brand, and persuade them to buy.
Section #3: Funnel Scripts :
This section of DotCom Secrets focuses on how to influence your audiences with powerful, relevant, and engaging sales scripts, presentations, and brand messages. The author derives these tactics from the success of his company ClickFunnels. He will tell you how to create an intriguing headline that stops your audience right away wherever they are in their tracks and allures them to your business because they want to learn more about the offer.
The book provides a simple “4 Question Script” that will persuade your target audience and direct them into your sales funnels, register for your webinars, subscribe to your email list, or purchase your low-ticket products or services. The author will also tell you how to make your customers emotionally relate to your brand and engage with you. Curate a “Light Bulb” moment for your customers that focuses completely on what you are offering. This will ensure you do not have to any selling; your products or services will sell on their own because you can create that experience for your customers.
The book has a 3-5 minutes script that will enable you to get your customers, who have just bought from you, to purchase more of your products or services. You will also receive an in-depth breakdown of Russell Brunson’s “Perfect Webinar” script that he uses every time without fail when he makes a presentation. The author has shared a 4-part video script that will help create a “frenzy” around your products and services that you plan to launch or re-launch. This will build an interest in them so they are ready to buy the very moment the offer goes live.
One of the biggest challenges that businesses face is to convert their potential customers into sales. To address this problem, the book provides a 4-question script that will drive your qualified leads from a stage of “I am interested” to “Let’s buy,” and that too in one visit or phone call. Through the insights gathered from this book, you can pre-qualify your leads to ensure they are most relevant to your business and you enjoy catering to their needs.
In the last part of this section, Russell provides a 2-minute script that will help you drive new customers into the funnel. The script can be used to sell any offer between $2,000 to $10,000, claims the author.
Section #4: Building Your Funnel :
In the last section of DotCom Secrets, you will receive a step-by-step framework that thousands of successful entrepreneurs are using to build all their funnels in less than 10 minutes. One does not need to be tech-savvy or have experience in coding to use this framework and create funnels. It is simple and quick to get started right away, assures Russell.
In the later parts of the book, you will understand how to “stack your funnels” efficiently and increase your earnings per customer. This will enable you to take your potential customers to the next stage of the value ladder where they are nurtured for a deeper transformation – from being just a lead to convert into a lucrative sale. And finally, Russell will discuss a simple test that will help businesses determine whether the funnel is performing and delivering results as expected, or has bottlenecks.
And if there exist loopholes in the funnel, the author will also help you understand which segments of the funnel one needs to fix – and how.
What Bonuses You Get?
With Dotcom Secrets, there comes various bonuses that can further help you set up a sales funnel, learn the tricks and make the transition from offline business to the digital world.
For instance, “Funnel Stacking, The 3 Core Funnels And How They Work Together!” will help you identify the three basic funnel types that help determine the success and wealth of online businesses. Even if you do not have a customer list or sales yet, this book by Russell Brunson can help attract more leads and sales.
Another interesting bonus you get is the “108 Split Test Winners eBook” that provides easy tweaks you can add to your sales funnels and websites to boost conversions up to 1,219% and even more.
And if you are into network marketing, then – “Network Marketing Secrets” by Russell Brunson will show you how to use funnels to build interest among your target audience and make them go crazy for your product/service offering. “Funnel Audibles” is another exciting product by Russell where you will learn the secrets to convert any broken funnel into one that drives high conversions.
And then you will have the “30-Day Dotcom Secrets Challenge” that will help you understand how to apply the concepts you learn from Dotcom Secrets during a 30-day Challenge. Participating in this challenge will give you a step-by-step roadmap to get started with your online business quickly.
Is Dotcom Secrets Worth Reading?
DotCom Secrets is a valuable guide that will help companies make the transition from offline business to digital marketing networks. It provides actionable insights, examples, and strategies that will inspire you to successfully establish your business online. By using Russell’s ideas of sales funnels and value ladders, you can improve the relevance of your business and present it as an authority in the industry that will captivate your audience and influence them to buy.
Through the book, you will also learn simple strategies that work for any business model, build a rapport with your audience, and establish your brand as a thought leader in the industry. The reviews of this book are excellent and many entrepreneurs have confirmed generating quality results following the strategies and tips shared in the book.
Most interestingly, if you buy from the official website of DotCom Secrets, you will have it for free. All you need to pay is the shipping cost and handling fee.
So, if you want to learn more about sales funnels and how to leverage them to boost sales for your business, DotCom Secrets is a must-try.
